Training Opportunity: Holiday Marketing Campaigns

This week the stores are bustling with everything for back to school. Next week they’ll be decking the aisles for Halloween, Thanksgiving, and the December holidays. Are you ready?  It probably won’t surprise you to know that everyone is thinking like you: they want to make this holiday sales season their best yet. So have you thought about YOUR sales … Read More

UPDATED: Why Isn’t This Award Increasing Sales?

Whenever our work gets recognition, we often wonder why increasing sales don’t follow. Welcome to the intersection of Expectations Avenue and Reality Drive. Just ask award-winning author Camille Matthews. Before releasing the first book in her Quincy the Horse picture book series in 2009, she had been a psychotherapist for 25 years. In becoming an award-winner, Camille realized that her experience … Read More

Webinar Opportunity for Honorees: Top Notch Interviews

Looking for a great Webinar? Want some guidance for video marketing? How about television and radio interviews? Then you’ve come to the right place! In this morning’s mail, I had a note from Susan Harrow, Branding and Marketing Expert. Her tagline is “Media Coach for Women Entrepreneurs.” Susan is also a world class media trainer … I have attended some … Read More

UPDATED Book Publishers: What I Learned at IBPA Pub U (Part 2)

This post has been updated to more accurately reflect the source of the idea that book sales won’t make you money. This is the second in a three-part series about attending the Independent Book Publishers’ Association (IBPA) Publishing University last weekend in Chicago. In Part I, I shared my experiences from a “macro” view. That post focused on the opportunities … Read More

What I Learned at IBPA University 2013 – Part 1

In two words? A. LOT. The Independent Book Publishers’ Association (IBPA) is for anyone in the independent book industry: printers and graphic sources; logistics and shipping; converter and subscription services; and of course, publishers, writers, and illustrators.. If you are in any way associated with the industry this is YOUR learning and networking opportunity. If you’ve ever sat in on … Read More

Book Expo America – Be Prepared!

As we mentioned the other day, we are starting to line up the ducks and get ready for Book Expo America. When: May 30 to June 1, 2013 Where: Jacob Javits Center in New York Where Exactly: Booth #s 2767 and 2768 Veteran BEA attendees know that preparation is the key to making the most of the event. It is an unparalleled opportunity and … Read More

Let’s Chat: First Fridays by the MCA Academy

At the Mom’s Choice Awards®, we are always thinking of ways to help fans and Honorees alike lead rich, more fulfilling lives. For us, it isn’t about Tweets and Facebook pages, or even emails … it’s about the personal connections. So what has YOUR Mom’s Choice Awards® team of big-idea thinkers, designers, technologists, and producers come up with? FIRST FRIDAYS CHATS Beginning … Read More