Does Social Media Influence Commerce

We found this infographic about the power of social media via Google Plus (aka Google+). We added it to our Honoree Scoop.it – Honoree Marketing Tips & News Board, but thought it was so powerful that it is worth including here, too. Blog post at Cogent Coach Small Business Blog : If you’re stilling wondering if social media has a … Read More

UPDATED: Why Isn’t This Award Increasing Sales?

Whenever our work gets recognition, we often wonder why increasing sales don’t follow. Welcome to the intersection of Expectations Avenue and Reality Drive. Just ask award-winning author Camille Matthews. Before releasing the first book in her Quincy the Horse picture book series in 2009, she had been a psychotherapist for 25 years. In becoming an award-winner, Camille realized that her experience … Read More

Meet our Newest Honorees

Welcome Honorees & Visitors! We’re glad you’re here to meet our newest members of the Mom’s Choice Awards® family! Every month we publish a Press Release announcing the newest group of Mom’s Choice Awards® Honorees who have EARNED our Honoring Excellence endorsement as being among the best in family-friendly products. Unlike any other Awards program, we accept entries and announce winners … Read More

Book Review APE: Author, Publisher, Entrepreneur by Guy Kawasaki & Shawn Welch

[amazon_link id=”0988523108″ target=”_blank” container=”” container_class=”” ][/amazon_link]As many readers know, I wear several hats. One of them is the founder of The Reading Tub, a family literacy nonprofit I created in 2003. Our primary mission is to connect families with books that are engaging and meet their interests. My usual reading is books written for a youth audience. In fact, I my … Read More

Social Media Marketing 101: March / April Class

There is more in this class than anything I’ve ever seen … and believe me, I’ve looked. ~ Award-winning author Gale Leach What a great way to close out our first session of Social Media Marketing 101. It’s always great to hear nice things … and even more fun to keep the good karma going. We had such fun with … Read More

Book Expo America – Coming Soon

It may be March, but we are already planning for May. It’s Book Expo America time. BEA is “North America’s largest gathering of book trade professionals attracting an international audience.” kicks off. This year’s event is at the Jacob Javits Center in New York. Mark your calendar for May 30 to June 1, 2013. You’ll want to be t here … Read More

Gale Leach has Three Mom’s Choice Award® winning Books!

 Gale Leach is the author of four books, of which her three children’s books about a caterpillar named Bruce have earned the Mom’s Choice Award®! After retiring from her own company that focused on writing, editing, and desktop publishing for biotechnology companies, she moved to Arizona with her husband. There, she and her husband fell in love with the sport … Read More

Children’s Book Well Earth Well Me! encourages kids to love the Earth

If you’re in the northern hemisphere this time of year, you’re likely seeing at least a few signs of winter … Perhaps you envision yourself someplace else instead. Maybe a peaceful vacation on a warm, sunny beach! While your mind may be littered with ideas of sun and surf, you don’t want the sand covered with litter, do you? Unfortunately, … Read More