Holiday Marketing: Making a List, Checking it Twice

Santa and the elves aren’t the only ones busy this time of year. With November now underway, the holiday marketing season is officially underway. For Mom’s Choice Awards® Honorees it is an unparalleled opportunity to have your award-winning product discovered. The Mom’s Choice Awards® Shop is the online destination for consumers who are looking for the best in family-friendly products and services. This post … Read More

Marketing for Honorees: The All Amazon Edition

I really wanted to call this “Let’s Go to the Amazon,” but I don’t think that is as effective as what I chose. Why mention [the e-Tailer who shall not be named]? Because (a) like it or not, Amazon.com is not going anywhere; and (b) we get lots of questions about selling (or not selling) on Amazon.com As I mentioned … Read More

Jazz Up Author Opportunities with Holiday Promotions

Or, as Carolyn Howard-Johnson calls it: The Holly-Jolly Season for Planning Year Round Promotion for Your Book is NOW As most of you know, I am not a writer. That said, I like learning about writing and how writers market their work. Why? Because marketing crosses all spheres of influence. Some of the best tips and ideas I have gotten … Read More

Back to School Promo: Honoree Marketing Opportunity

This opportunity to have your award-winning product or service be part of a back to school promotion came in today’s mail. You can read the invitation online at this link, but I’m pasting in the email here, too. ~ Terry The sun may still be hot, but it’s time to get ready for Back to School promotions. When Back to … Read More