BabyCenter: 91% of moms use social media – Social Marketing – BizReport

See on Scoop.it – Honoree Marketing Tips & News Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Dawn Matheson‘s insight: We already know that Moms make 75% of the buying decisions, and that 60% of us are using mobile for social … Read More

Your Biggest LinkedIn Mistake Can Be Easily Fixed

See on Scoop.it – Honoree Marketing Tips & News The number one mistake you are making with LinkedIn is the generic use of LinkedIn invitations – invitations and responses to invitations. If you are not leveraging this feature, then you are leaving ‘relationship currency’ on the table. Using LinkedIn invitations is the best way to start, revive or expand your … Read More

UPDATED: Families love Papersalt books

Here at Mom’s Choice Awards®, we’re dedicated to finding and promoting quality products for all kinds of families to use and enjoy. Ironically enough, the company Papersalt™ shares almost the same motivation. The company made  family-oriented guide books their mission. As you’ll see, they pave the way in building quality content for families. Building and nurturing your family is the … Read More

Book Review APE: Author, Publisher, Entrepreneur by Guy Kawasaki & Shawn Welch

[amazon_link id=”0988523108″ target=”_blank” container=”” container_class=”” ][/amazon_link]As many readers know, I wear several hats. One of them is the founder of The Reading Tub, a family literacy nonprofit I created in 2003. Our primary mission is to connect families with books that are engaging and meet their interests. My usual reading is books written for a youth audience. In fact, I my … Read More

IBPA Publishing University: Will I see you in Chicago?

The Mom’s Choice Awards will be in the Windy City! On April 26-27, 2013, I will be attending and speaking at IBPA Publishing University 2013. Many of our award-winners in the book categories are self- and independently published authors, so I am excited about the prospect of meeting MCA Honorees! I’m am also quite humbled to be part of a … Read More

Press Release: March Award Winners: Mom’s Choice Awards

Welcome Honorees & Visitors! We’re glad you’re here to meet our newest members of the Mom’s Choice Awards® family! Our monthly press release introduces you to award winning products and services that have EARNED our Honoring Excellence seal. Browse to find the best in family-friendly products, services, and resources for your children or yourself. The Mom’s Choice Awards® distinguishes itself in … Read More

Steve Burt – book writing ‘freak’!

SPOOKY! Halloween may be months away, but maybe you’re the type of person who enjoys some suspense any time of the year. If you’re the kind of person who likes a little mystery (but not too much scary!) you’ll probably find a friend in Rev. Dr. Steve Burt. In addition to writing Christmas story collections like A Christmas Dozen and … Read More