Picture Book Marketing in a Digital Age – New Opportunities Start Today

The hallmark of the Mom’s Choice Awards® is the way it supports its Honorees. The company dedicates significant resources to educating and helping Honorees market their product with a diversified portfolio of tools. For authors, that means creating digital content. More and more readers of all stripes – adults and children – receive their content digitally. The kids want books that … Read More

How to Set Your Social Media Strategy and Measure It | Social Media Examiner

See on Scoop.it – Honoree Marketing Tips & News It’s not enough to just “do” social media, you still need goals … and you want to know how to measure whether they are working for you. In this Social Media Examiner video, Michael Stelzner interviews Dave Fleet. “Fleet shares insights into the strategies businesses are using to measure their social … Read More

Hallmark Moments: Remembering to say “I Love You, Be Careful”

This time of year is filled with plenty of Hallmark moments! With one holiday down and several still coming, families around the world are making plans to gather together to celebrate. Whether family travels from a long or short distance, we often tell them to “be careful” on their routes to and from. It is just that phrase that inspired sisters … Read More

Psychotherapist, Parent, and Author: Danielle Leibovici

Danielle Leibovici works with children and families as a Licensed Marriage Family Therapist. Her experience as a psychotherapist has inspired her as a speaker on important topics in parenting, children, and breaking the cycle of compulsive eating. She is also the author of the Award-winning Children’s Picture Book Series; [amazon_link id=”1466227133″ target=”_blank” container=”” container_class=”” ]Under The Tree[/amazon_link]. Her story ideas are … Read More

How can I organize Pinterest boards for best results? (Video)

See on Scoop.it – Honoree Marketing Tips & News Video is the “in” … as is Pinterest. This video shows you how to make the most of visual marketing.   Brafton’s video blog offers four tips to organize your Pinterest boards for best results this holiday season. See on www.brafton.com

Careers & Kids: Krista Kay book educates youth on different jobs

What do you want to be when you grow up? We often ask kids this question, and the answers can vary from firefighters to veterinarians to professional athletes – even princesses too! Some kids don’t have an answer. They want to know what their options are. What sorts of careers do people have? What can I be if I don’t … Read More

Thanksgiving & Gratitude: A Partnership to Pay it Forward

We are very excited to be kicking off Thanksgiving week by announcing one of our new projects … finding the right partner for helping Honorees transform their print picture books into interactive BookApps. Our very first project – more timely than we could have imagined – is Deirdre McLaughlin-Mercier’s bilingual picture book about hurricanes. Earlier this fall, we began working … Read More

From the Mailbox: Award-Winning Authors in the Bunker @ the Greenbrier

This just arrived … Headline Books, Inc., which boasts many Mom’s Choice Awards® book honorees is going to be signing their books in the Bunker at the Greenbrier. The resort is host to the W.Va. Reading Association Conference November 15-16, 2012. [amazon_link id=”0929915917″ target=”_blank” container=”” container_class=”” ][/amazon_link]Melinda Chambers holds four prestigious Mom’s Choice Awards® for her children’s books. Her newest title, And We … Read More