Whenever our work gets recognition, we often wonder why increasing sales don’t follow. Welcome to the intersection of Expectations Avenue and Reality Drive. Just ask award-winning author Camille Matthews. Before releasing the first book in her Quincy the Horse picture book series in 2009, she had been a psychotherapist for 25 years. In becoming an award-winner, Camille realized that her experience … Read More
Webinar Opportunity for Honorees: Top Notch Interviews
Looking for a great Webinar? Want some guidance for video marketing? How about television and radio interviews? Then you’ve come to the right place! In this morning’s mail, I had a note from Susan Harrow, Branding and Marketing Expert. Her tagline is “Media Coach for Women Entrepreneurs.” Susan is also a world class media trainer … I have attended some … Read More
Book Expo America – Be Prepared!
As we mentioned the other day, we are starting to line up the ducks and get ready for Book Expo America. When: May 30 to June 1, 2013 Where: Jacob Javits Center in New York Where Exactly: Booth #s 2767 and 2768 Veteran BEA attendees know that preparation is the key to making the most of the event. It is an unparalleled opportunity and … Read More
Let’s Chat: First Fridays by the MCA Academy
At the Mom’s Choice Awards®, we are always thinking of ways to help fans and Honorees alike lead rich, more fulfilling lives. For us, it isn’t about Tweets and Facebook pages, or even emails … it’s about the personal connections. So what has YOUR Mom’s Choice Awards® team of big-idea thinkers, designers, technologists, and producers come up with? FIRST FRIDAYS CHATS Beginning … Read More
Blogging as a marketing tool: MCA Academy Training for Honorees
Long before there we had a Pinterest, were aTwitter with following everyone around the globe; or were glued to a YouTube channel we had blogging … and we STILL have blogging. Why? Because it is accessible, conversational, and flexible. Despite all of the other platforms out there, blogs remain one of the most effective, viable way to build and engage … Read More
Alumni ABCs: What do I do with a blog?
This is the fourth article in our periodic series Alumni ABCs. The goal of the series is to offer food for thought and suggestions on ways you can maximize exposure for your award-winning product, service, or resource. In my role as Director of New Media, I’m often asked “do I need a blog?” or its cousin “what do I do … Read More
Holiday Greetings from Executive Director Dawn Matheson
Before we close up shop a few days to spend time with our families, I wanted to say Happy Holidays to our friends, followers, alumni, and honorees. This is the time of year when we find those quiet moments to think about the past twelve months. 2010 has been an amazing year for the Mom’s Choice Awards® … and that … Read More
Start Your Holiday Savings Now with the Mom’s Choice Awards
Are you looking at your budget and wondering how you’re going to make it all balance out … you want to promote your great product and service, but you have to make the most of those marketing dollars. Well, we can help. The Mom’s Choice Awards is a first-in-class program for helping you promote your award-winning product. From now through … Read More