This week the stores are bustling with everything for back to school. Next week they’ll be decking the aisles for Halloween, Thanksgiving, and the December holidays. Are you ready? It probably won’t surprise you to know that everyone is thinking like you: they want to make this holiday sales season their best yet. So have you thought about YOUR sales … Read More
UPDATED: Why Isn’t This Award Increasing Sales?
Whenever our work gets recognition, we often wonder why increasing sales don’t follow. Welcome to the intersection of Expectations Avenue and Reality Drive. Just ask award-winning author Camille Matthews. Before releasing the first book in her Quincy the Horse picture book series in 2009, she had been a psychotherapist for 25 years. In becoming an award-winner, Camille realized that her experience … Read More
Social Media Marketing 101: March / April Class
There is more in this class than anything I’ve ever seen … and believe me, I’ve looked. ~ Award-winning author Gale Leach What a great way to close out our first session of Social Media Marketing 101. It’s always great to hear nice things … and even more fun to keep the good karma going. We had such fun with … Read More
Book Expo America – Be Prepared!
As we mentioned the other day, we are starting to line up the ducks and get ready for Book Expo America. When: May 30 to June 1, 2013 Where: Jacob Javits Center in New York Where Exactly: Booth #s 2767 and 2768 Veteran BEA attendees know that preparation is the key to making the most of the event. It is an unparalleled opportunity and … Read More
Let’s Chat: First Fridays by the MCA Academy
At the Mom’s Choice Awards®, we are always thinking of ways to help fans and Honorees alike lead rich, more fulfilling lives. For us, it isn’t about Tweets and Facebook pages, or even emails … it’s about the personal connections. So what has YOUR Mom’s Choice Awards® team of big-idea thinkers, designers, technologists, and producers come up with? FIRST FRIDAYS CHATS Beginning … Read More
Blogging as a marketing tool: MCA Academy Training for Honorees
Long before there we had a Pinterest, were aTwitter with following everyone around the globe; or were glued to a YouTube channel we had blogging … and we STILL have blogging. Why? Because it is accessible, conversational, and flexible. Despite all of the other platforms out there, blogs remain one of the most effective, viable way to build and engage … Read More