Marketing for Honorees: The All Amazon Edition

I really wanted to call this “Let’s Go to the Amazon,” but I don’t think that is as effective as what I chose. Why mention [the e-Tailer who shall not be named]? Because (a) like it or not, Amazon.com is not going anywhere; and (b) we get lots of questions about selling (or not selling) on Amazon.com As I mentioned … Read More

Book Review APE: Author, Publisher, Entrepreneur by Guy Kawasaki & Shawn Welch

[amazon_link id=”0988523108″ target=”_blank” container=”” container_class=”” ][/amazon_link]As many readers know, I wear several hats. One of them is the founder of The Reading Tub, a family literacy nonprofit I created in 2003. Our primary mission is to connect families with books that are engaging and meet their interests. My usual reading is books written for a youth audience. In fact, I my … Read More