Alumni ABCs: The Media Kit 2.0 Resolution

Ah, the media kit … that necessary evil of marketing and promotion. If you’re like most of us, January is that time when we set our goals and plan our marketing strategy for the coming year. It’s also the perfect time to make sure that our media kit is doing all it can to promote us. Even if you don’t have … Read More

Mom’s Choice Awards ABCs: Join the Conversation

Do you have an ice breaker? When you walk into a room filled with people you don’t know, how do you start the conversation? Do you ask the questions or do you wait until they ask you one. If you’re at a conference and a session isn’t what you thought, do you hang around or leave? When it comes to … Read More

Alumni Spotlight on David Smith and Spirit Clips

The Alumni Spotlight is a periodic feature on the official Mom’s Choice Awards® blog. It is part of our ongoing effort to “shine the spotlight” on you and your award-winning, family-friendly products, services, and media. Never heard of Spirit Clips? Well, you are in for a treat! Robert N. Fried, who founded the project, believes that the world wants – and … Read More

Alumni Spotlight on Jackie Minniti and Project June Bug (A Novel)

The Alumni Spotlight is a periodic feature on the official Mom’s Choice Awards® blog. It is part of our ongoing effort to “shine the spotlight” on you and your award-winning, family-friendly products, services, and media. Jackie’s dedication to her students goes far beyond the classroom. For twenty-five years, elementary and middle school students — including many labeled “ADHD” (Attention Deficit Hyperactive … Read More

Mom’s Choice Awards ABCs: Who is Talking About You?

In the last edition of the Alumni BasiCs, we talked about reading for growth and ideas. Today, we’re going to flip that coin and offer some ideas on ways to see what people are saying about you or your brand. Because we are often so busy promoting our message, we sometimes forget to listen to hear what comes back. One … Read More

Getting Plugged In: Using Social Media to Promote Your Award-winning Product

Remember when companies first started including their website address in their TV, radio, and print ads? Similarly, networking was handled on a separate plane – one where you talked with people by phone or in person. Email and chatrooms were ‘hobby” activities, not business operations. Now, in order to network you have to be networked … and that includes social … Read More

New Federal Trade Commission Rules: What You Need to Know

Yesterday, the Federal Trade Commission revised its Guides Concerning the Use of Endorsements and Testimonials to specifically define “product endorsement” as it relates to new media, specifically blogging and by extension, social networking. The FTC is “urging bloggers who review products, from a book to a video game system, to disclose if they received the product for free when giving … Read More