Web Savvy for the Book Industry

Within the realm of children’s literature resides a diverse group of people affectionately known as the Kidlitosphere. There are authors of all genres, illustrators, publishers, publicists, librarians, teachers … you get the idea. Many in the kidlitosphere rely on the media-savvy expertise of two folks: Mark Blevis and Greg Pincus. Greg, who has blogged for years at Gotta Book, recently … Read More

Making the Most of Your Moms Choice Award

Several months ago, we wrote a post called It’s Not Who You Know. The purpose of that piece was to introduce some of the ways you can connect with the Mom’s Choice Awards program. Word-of-mouth advertising offers wonderful opportunities and is a tried-and-true way of promoting your accomplishments. Still, your message is likely to get drowned out by all of … Read More

Do You Know What You’re Missing

Yesterday, we sent this email to our subscribers. Did you get one in your inbox? Notice the first two lines of the page. Women – most of whom are Moms – control 85% of the financial decisions. Only 70% think that companies are doing a “good job” connecting with them. Those stats go to the heart of the Mom’s Choice … Read More

Book Expo America 2009: News and Reviews

Wow! New York is always a great place to visit, and when you add Book Expo America to the mix it is a blast! By Sunday evening, we were all exhausted … but very pleased. Before we go any further, we’d like to offer a huge thanks to all of our volunteers. Words cannot express how much we appreciate your … Read More

MCA

One of the first stop for BookExpo America attendees is the New Title Showcase. This is the event’s destination for regulars who want to spend time browsing some of the best of this year’s debut titles. As in years past, the Mom’s Choice Awards® is thrilled to have the opportunity to showcase new books by its honorees. In addition to … Read More

Mom’s Choice Awards Special Event – Get Your Tickets TODAY!

Across America, people are lining up to hear Nobel Prize candidate Greg Mortenson recount the journey that led him from a failed 1993 attempt to climb Pakistan’s K2, the world’s second highest mountain, to successfully establish schools in some of the most remote regions of Afghanistan and Pakistan. He has combined his unique background with his intimate knowledge of the … Read More

BookExpo America: Add Mom’s Choice Awards Honorees to Your Calendar

BookExpo America is a wonderful opportunity to network, scout out publishing and book trends, and last but not least, snag an autograph or two. With just two weeks to go before we all arrive in New York, our attentions are now turning to where we want to be … and when. As your filling in your calendar, we hope that … Read More

Nobel Prize Nominee Greg Mortenson on Peace through Education

~ Press Release ~ The Mom’s Choice Awards® will feature humanitarian Greg Mortenson, coauthor of Three Cups of Tea: One Man’s Mission to Promote Peace…One School at a Time. Mr. Mortenson will deliver a speech and multi-media presentation, Peace Through Education, on Thursday evening, May 28, 2009at the Kaufmann Concert Hall92nd Street YMCA, New York. Mr. Mortenson, whose book has … Read More