In the last edition of the Alumni BasiCs, we talked about reading for growth and ideas. Today, we’re going to flip that coin and offer some ideas on ways to see what people are saying about you or your brand. Because we are often so busy promoting our message, we sometimes forget to listen to hear what comes back. One … Read More
Mom’s Choice Awards ABCs: What Are You Reading?
When you become a Mom’s Choice Award® honoree, you join a network of people whose entrepreneurial success and passion run as deep as your own. You are an alumnus of a very special group whose achievements we will celebrate together, forever. Although some of our honorees include bigger companies, most of our alumni represent smaller companies and enterprises. For some, … Read More
Congratulations Book of the Year Award Nominee Kate Buckley, author of Choices
Foreword magazine just announced that Kate Buckley’s new novel Choices is finalist in young adult fiction category for the Book of the Year Award. Kate is a 2010 Mom’s Choice Awards® Gold Recipient in the Young Adult Books, Fiction category. The Book of the Year Awards program is an annual contest designed to “discover distinctive books from independent publshers across … Read More
Alumni Spotlight on Dawn Stephens, author of The Little Pot
Please welcome Dawn Stephens, author and illustrator for The Little Pot, to the Alumni Spotlight. As Dawn explains in our interview, her journey to becoming a children’s book author started with a love of teaching, moved into areas that added to her natural talents, and then brought her to writing. In addition to writing, Dawn illustrates books and, as you’ll see … Read More
Getting Plugged In: Using Social Media to Promote Your Award-winning Product
Remember when companies first started including their website address in their TV, radio, and print ads? Similarly, networking was handled on a separate plane – one where you talked with people by phone or in person. Email and chatrooms were ‘hobby” activities, not business operations. Now, in order to network you have to be networked … and that includes social … Read More
New Federal Trade Commission Rules: What You Need to Know
Yesterday, the Federal Trade Commission revised its Guides Concerning the Use of Endorsements and Testimonials to specifically define “product endorsement” as it relates to new media, specifically blogging and by extension, social networking. The FTC is “urging bloggers who review products, from a book to a video game system, to disclose if they received the product for free when giving … Read More
Promotional Opportunity: Sales 4 U
The Mom’s Choice Awards>®, in its continuing effort to help you promote your award-winning product, has created a new program. Sales4U! is currently in a beta trial, and it is open to all MCA alumni. Here’s how it works: 1. Sign up for the Virginia Library Association Exhibit ($100 per item). Pick your price point ($10, $15, $20 or $25). … Read More
How to Promote Your Award Winning Product
Today we welcome Jennifer Finke, a long-time PR professional, as our guest blogger. She has run JF Communications for more than five years, and three years ago created thePReparedPublicist.com. Jennifer enjoys working with small, entrepreneurial-minded companies and mompreneurs to help them launch and grow their businesses through the power of public relations (PR). She lives in Denver with her husband … Read More