Content Marketing – Navigating Social Media this Week

social media news and trendsWelcome to Navigating Social Media Marketing!

A hearty welcome to our new readers! The Navigating Social Media Marketing series offers  tips and how-to’s for social media marketing.

Our goal: find easy-to-understand content relevant to your goals. We curate these articles from across the web exclusively for Honorees.

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This week: Content Marketing & Mobile Websites

Content marketing. We hear the phrase everywhere, but what is it? Content marketing is more than just a buzzword. It is both a conscious strategy to engage customers by going beyond the ‘sell’ to connecting with their personal interests. Personally, I like this definition by the Content Marketing Institute:

It is non-interruption marketing.  Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

This week’s post features four articles for building and/or strengthening your content marketing strategy.next

content marketing rulesThe 1% Rule of Content Marketing
by Quinn Whissen

Marketing Land blog (May 2015)

It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work.

Image Credit: Mom’s Choice Awards (original).

mobile website10 Reasons to Have a Mobile Site [Infographic] by Ad:60 (undated)

Consider your own smartphone habits and you will realize quickly how much your routine of surfing the web, sharing and even making purchases has changed. As a business it is important to adapt to these scenarios.

convert-marketing10 Landing Pages that Convert for Content Marketing
by Brandon Gaille

BrandonGaille.com (April 2014)

Good content can spread quickly. Ideally, that content will generate qualified leads and sales for your company. It is because of this hope that content marketing is so very important.

Image Credit: Snip from original infographic

reddit for marketingUsing Reddit as a Marketing Channel for Direct Traffic and to Improve Search Rankings
by Anthony Williams

On a Platter of Gold blog (April 2015)

Although Reddit may not be the perfect option for every marketer or business, the diversity of the community can still offer a really good opportunity for anyone interested in it.

Image Credit: Original post.