Pinterest Boards & More – Navigating Social Media Marketing, Week of 11 May

social media marketing for independents

social media news and trendsWelcome to Navigating Social Media Marketing!

This is our blog series with analysis, tips, and how-to’s for social media marketing.

We curate these articles exclusively for Mom’s Choice Awards Honorees. It is a free, added benefit of being an MCA award winner.

Our metric: find content that is easy to understand and relevant to your goals.

This Week: Pinterest Boards, Visual Marketing & YouTube Cards

pinterest for business exampleWhy Your Business Needs a Pinterest Presence
by Jen Miller

CIO.com blog (May 2015)

You may think of Pinterest and conjure up images of weddings and recipes, but as companies like GE and Hootsuite demonstrate, Pinterest has a business side, too.

Marketing Team Notes: A recent study concluded that 94% of active Pinterest users include Pinterest in their buying plan. That means they are using their Pinterest boards to retain their product research

visual marketing and social media ideas10 Types of Visual Social Media Posts that Get Shared Like Crazy
by Anna Guerrero

jeffbullas.com (May 2015)

For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction.
Marketing Team Notes: What made this article stand out is not just the different types of images Anna used, but how she demonstrated them on different platform (Instagram, Pinterest, Twitter, Facebook).

 

youtube cards for marketingHow YouTube Cards Will Transform Marketing
by Kelly Schaeffer
The Executive Suite (blog) (May 2015)

For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool … If you missed out on the annotation train, however, not to worry.

These new cards will be far more capable and appealing than the previous model, and annotations will still be hanging around for a short while.

Marketing Team Notes: If you use YouTube for visual marketing (or are thinking about adding video), take note of Kelly’s article. She explains how merchandise can be promoted from within a video, as well as how to include direct links to points of sale.

visual marketing that sells10 Landing Pages that Convert for Content Marketing
by Brandon Gaille

BrandonGaille.com (April 2015)

Good content can spread quickly. Ideally, that content will generate qualified leads and sales for your company. It is because of this hope that content marketing is so very important.

Marketing Team Notes: Brandon has lots of insightful data points in the infographic that opens his article. We excerpted the header to create our image. [credit: Ion]

branding on pinterest boardsHow to Brand Your Pinterest Boards
by Lauren Hooker

Elle & Company blog (May 2015)

You have plenty of opportunity to enhance your brand and hone in on your areas of expertise through the content you include within your boards. Whether you’re a designer, food blogger, photographer, calligrapher, nutritionist, writer, etc., you should be showcasing your areas of expertise through your boards by creating relevant categories.

Marketing Team Notes: Lauren is another blogger who does a great job ‘illustrating’ the techniques and tips she shares. She also explains how she has combined personal Pinterest boards and branded Pinterest boards into a cohesive presence.

Got Social Media Marketing Questions?

Our weekly series is limited to a few articles by design. If you have a specific interest or questions, send it on! Leave a comment or send us an email at marketingteam [at] momschoiceawards [dot] com.

We will look for articles that might meet your needs.

Check out the entire series of Navigating Social Media Marketing here.