4 in 10 North American women on social media decreasing, ceasing engagement – Social Marketing – BizReport

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Women are influential in the realms of social media and, as major influencers of purchasing decisions, they are an important demographic to marketers. However, could their numbers on social networks be dwindling?

Dawn Matheson‘s insight:

Some interesting findings in this Canadian study. The key findings at the bottom are particularly insightful. ~ Terry

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