See on Scoop.it – Honoree Marketing Tips & News
This article hits on several of the points that we often talk about when we’re on the subject of social media …
1. Community – being a member of a group of people interested in and talking about the same things you are
2. Expertise – Sharing your expertise and that of others to grow in your field … and expand your reach. (see 1 above).
Enjoy …
Scoop.it Vs. Twitter
Wow, I realized today that Scoop.it has helped build a community that is 30% as large as Twitter in 20% of the time and half the effort (granted that is a judgment call and not in the data :).
Twitter – 1,800 followers since 208 (5 years)
Scoopit – 630 followers since 2011 (1 year)
35% of my total Twitter community built in 20% of the time.
Churn
The Revolutions may have lost some people who subscribed on Scoop.it, but I haven’t noticed. Twitter churns 5% of my @ScentTrail community a day. There are Twitter accounts set up to unfollow the minute you follow (had fun toggling an account set up this way the other day). Twitter’s list churn is 100% greater than Scoop.it.
Spammers & Trolls
Part of this big churn number is the people using Twitter for spam. Let’s knock on wood together as we note how blissfully spam and troll (people who say mean things just to get a rise) free Scoop.it is.
Effort Level
Twitter takes much more work EXCEPT when I use Scoop.it as the master manager. I manage 4 Twitter accounts and @Scenttrail (https://twitter.com/ScentTrail ) is the easiest because it is tied to my Scoop.it.
SEO Value
Twitter had great SEO but their inability to be bought or play nice with Google has vastly reduced the power that was there in 2008. I haven’t done the research to know how badly content supported by Twitter has fallen, but it FEELS like it has reduced its SEO power footprint since my Twitter feed pulled a PR5 within weeks of going up. Scoop.it, on the other hand has done great earning absolute #1 on “Curation Revolution” since I put it up.
I’m not saying drop Twitter. I am saying Scoop.it is producing more results for less effort and is earning its place right in the middle of all of my social marketing as I stated in a ScentTrail Marketing post a few days ago:
Likes and Likes of New Scoop.it UI
Brian Yanish: Great note from my friend and uber-curator Brian
http://www.scoop.it/u/brian-yanish
I agree Scoop.it is my Twitter content manager. Twitter does give me a large number of hits back to my Scooped content. Another plus is Scoop.it has helped to build my Twiiter followers. Scoop good content and guess what, people will follow. Good content curation takes time and planning.
Marty – Brian is right, as he usually is, I undercounted how valuable Twitter has been in building my Scoop.it community. Doubtful my community would have grown as fast without the help of the roughly 1,500 people I started tweeting my Scoops to.
I’ve noticed that I gain quality Twitter followers by using Scoop.it because the auto-tweet usually includes the Twitter handle of the source. My list gain is at least 10% from this kind of inclusion since people I follow and Rescoop see my follow and return the favor.
This conversation reminds me of another Scoop.it benefit – not limited to 140 characters (lol) :). M
TY to Brian and highly recommend following him on Scoop.it and Twitter (@MarketingHits https://twitter.com/MarketingHits ).