Covillow is THE choice for Moms, whether you’re a new mom who’s chosen to breastfeed your baby or an experienced mother who is committed to breastfeeding but still searching for the perfect product for those times you need to feed in public.
Candice Boehm, mom of two, knows how you feel. It is why she launched Covillow, a breastfeeding cover and pillow in one! This is a business by mom for mom!
Not only is it super portable, it sets itself apart. Unlike other breastfeeding covers it covers not only your front, but sides and lower back as well . You feel extra-secure and private, and there are less distractions for baby, too!
We are excited to welcome mom entrepreneur Candice Boehm to the spotlight!
MCA: Congratulations on your Mom’s Choice Award®, Candice, and welcome to the spotlight! Can you please tell us about what motivated you to create Covillow?
Candice: I breastfed both of my children for 12 months. It was quite a journey, with plenty of challenges. the biggest challenge, though, was finding a way to breastfeeding in public, but with privacy.
One day, I was breastfeeding at the Six Flags Fiesta Texas on a bench close to one of the rides. When a strong wind blew off my nursing cover, there I was exposed to everyone in line for the roller coaster ride.That was the proverbial straw that broke the camel’s back. I was tired of having to find or run to a secluded area – without dangerous breezes – so I could use my breastfeeding cover to breastfeed.
So I created a solution to my problem with a bonus. I added the comfort of an attached breastfeeding pillow to make it even easier for me and my baby.
MCA: Now that you have an award-winning product, what are your goals for the next year?
Candice: We are singularly focused on one thing: creating additional awareness of our product and brand.
MCA: Have you looked at ways your Mom’s Choice Award® will help you with that goal?
Candice: When launching a new product as a small business – especially as a mompreneur – it is challenging to capture share of voice in the marketplace. There are many companies of all sizes competing for attention from the same target market.
Having a great product that addresses a specific need in the market is the first step to success. The next step is getting people to take notice of your great product and how it meets their needs.
Our Mom’s Choice Award® serves as a source of authority in our own marketing efforts and is excellent on helping us generate the buzz in the marketplace we need through multiple channels. Anytime someone sees or we talk about receiving the Mom’s Choice Award, it is instant credibility.
MCA: We love to hear that! Can you share with us what you learned about yourself as an entrepreneur in creating your award-winning product?
Candice: Any success worth having will always be challenging. The value I place on hearing the countless positive testimonials gets me through the challenging times. It is that feedback we get from customers about their success with Covillow that keeps things in perspective.
To me, it is all about impacting the lives of others. In our case, it’s not just the breastfeeding mother, but also the health benefits for the by baby, which will last a lifetime. What joy it brings!!
MCA: Excellent! As a new honoree and entrepreneur, do you have any questions you’d like some of the “old hands” to answer for you? 
Candice: What actions contributed the most to the success of your product and company? What is your most efficient and effective marketing channel?
MCA: That is a really good question! Fellow entrepreneurs and mompreneur honorees, tell us – What has been the most successful part of your small business marketing plan?
Mom’s Choice Awards® Honors
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[/amazon_link] [amazon_link id=”B005C5IO5G” target=”_blank” container=”” container_class=”” ]Covillow [/amazon_link]
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Gold – Breastfeeding
Contact, Connect, and Network with Candice
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The Alumni Spotlight is a periodic feature on the official Mom’s Choice Awards® blog. It is part of our ongoing effort to “shine the spotlight” on you and your award-winning, family-friendly products, services, and media.
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