Several months ago, we wrote a post called It’s Not Who You Know. The purpose of that piece was to introduce some of the ways you can connect with the Mom’s Choice Awards program. Word-of-mouth advertising offers wonderful opportunities and is a tried-and-true way of promoting your accomplishments. Still, your message is likely to get drowned out by all of … Read More
Do You Know What You’re Missing
Yesterday, we sent this email to our subscribers. Did you get one in your inbox? Notice the first two lines of the page. Women – most of whom are Moms – control 85% of the financial decisions. Only 70% think that companies are doing a “good job” connecting with them. Those stats go to the heart of the Mom’s Choice … Read More
Just in Time for the Fourth of July: Mom, Apple Pie, and Snickerdoodle
The Alumni Spotlight is a periodic feature of the Mom’s Choice Awards® blog. It is part of our ongoing effort to “shine the spotlight” on our honorees and their contributions to promoting excellence in family-friendly media, products and services. We share their stories not only to celebrate their accomplishments, but to give you an opportunity to see the benefits of … Read More
Help Families Just Like Yours
When it comes to selecting products for your family, you want the best. Every year, there are thousands of new items on the market. So how do you decide what will work for you and your family? The Mom’s Choice Awards Program is designed to help you with that process. Our methodology strips away the sales pitch to test products … Read More
Book Expo America 2009: News and Reviews
Wow! New York is always a great place to visit, and when you add Book Expo America to the mix it is a blast! By Sunday evening, we were all exhausted … but very pleased. Before we go any further, we’d like to offer a huge thanks to all of our volunteers. Words cannot express how much we appreciate your … Read More
MCA
One of the first stop for BookExpo America attendees is the New Title Showcase. This is the event’s destination for regulars who want to spend time browsing some of the best of this year’s debut titles. As in years past, the Mom’s Choice Awards® is thrilled to have the opportunity to showcase new books by its honorees. In addition to … Read More
ENTRO Magazine
Each year, the Mom’s Choice Awards celebrates its honorees and alumni in Entro®, a hybrid publication which blends product information and editorial features closely tailored to consumer interests. Entro® (ahn΄ tro) means “introducing inspired works” and is derived from the Norwegian word TRO which means “to believe.” The magazine is produced annually and released in conjunction with the Mom’s Choice … Read More
Mom’s Choice Awards Special Event – Get Your Tickets TODAY!
Across America, people are lining up to hear Nobel Prize candidate Greg Mortenson recount the journey that led him from a failed 1993 attempt to climb Pakistan’s K2, the world’s second highest mountain, to successfully establish schools in some of the most remote regions of Afghanistan and Pakistan. He has combined his unique background with his intimate knowledge of the … Read More