Back to School Promo: Honoree Marketing Opportunity

This opportunity to have your award-winning product or service be part of a back to school promotion came in today’s mail. You can read the invitation online at this link, but I’m pasting in the email here, too. ~ Terry The sun may still be hot, but it’s time to get ready for Back to School promotions. When Back to … Read More

Does Social Media Influence Commerce

We found this infographic about the power of social media via Google Plus (aka Google+). We added it to our Honoree Scoop.it – Honoree Marketing Tips & News Board, but thought it was so powerful that it is worth including here, too. Blog post at Cogent Coach Small Business Blog : If you’re stilling wondering if social media has a … Read More

Comparing eBooks & Book Apps – Infographic

We are often asked by Honorees whether or not they should “convert” their printed children’s stories to eBooks and/or Book Apps. This infographic offers a great explanation of what each type of product is. Knowing the similarities and differences between eBooks and book Apps can help you decide which format (if any) is best for you. You can also see … Read More

Infographic: Which Social Network Is Right For Your Business?

Terry Doherty’s /b> insight: It isn’t possible to be on all the social networks … but which one is the best for YOUR goals? The analysis in this infographic can help. See on Scoop.it – Honoree Marketing Tips & News If you need a social network for business purposes, this infographic from Purolator will help you decide which one is … Read More

UPDATED Book Publishers: What I Learned at IBPA Pub U (Part 2)

This post has been updated to more accurately reflect the source of the idea that book sales won’t make you money. This is the second in a three-part series about attending the Independent Book Publishers’ Association (IBPA) Publishing University last weekend in Chicago. In Part I, I shared my experiences from a “macro” view. That post focused on the opportunities … Read More

Book Review APE: Author, Publisher, Entrepreneur by Guy Kawasaki & Shawn Welch

[amazon_link id=”0988523108″ target=”_blank” container=”” container_class=”” ][/amazon_link]As many readers know, I wear several hats. One of them is the founder of The Reading Tub, a family literacy nonprofit I created in 2003. Our primary mission is to connect families with books that are engaging and meet their interests. My usual reading is books written for a youth audience. In fact, I my … Read More

Social Media Marketing 101: March / April Class

There is more in this class than anything I’ve ever seen … and believe me, I’ve looked. ~ Award-winning author Gale Leach What a great way to close out our first session of Social Media Marketing 101. It’s always great to hear nice things … and even more fun to keep the good karma going. We had such fun with … Read More