Video Marketing: Navigating Social Media Week of July 5

Welcome to Navigating Social Media Marketing!

A hearty welcome to our new readers! The Navigating Social Media Marketing series offers tips and how-to’s for social media marketing.

Our goal: find easy-to-understand content relevant to your goals. We curate these articles from across the web exclusively for Honorees.

This is a free, added benefit of being a Mom’s Choice Awards Honoree. Why? Because people who create the best in family-friendly products and services deserve a marketing edge. And we’re here to help.

This week: Videos and Video Marketing

videos for websites How to Add a Video Background to your WordPress Blog
by Brenda Barron

WPMU Development Blog (July 2015)

One of the most popular trends in web design is videos that play in the background … They can run independently and automatically. You can manipulate and control them just like any other page element. Video backgrounds can make your website look snazzy and stand out from the crowd.

Marketing Team Notes: As Brenda demonstrates in her blog post, there are a number of WordPress plugins you can use to add video to your site. She also shows how CSS code works for more advanced users.

What You Need to Know about Online Video Platforms
by Dror Ginsberg

TechCrunch blog (July 2015)

YouTube is not going away. It’s still the biggest online video platform by far. But it’s not alone anymore, and if you’re still thinking that’s all you have to worry about — for building audiences, selling products or launching services — think again.

Marketing Team Notes: From Facebook and YouTube to platforms that will be new to you, Dror covers the pros/cons of them all.

A Video Creator’s Guide to Facebook v. YouTube
by Carlos Pacheco

CMF Trends (April 2015)

Let’s face it, both platforms are marketing vehicles at their core. From the content to the ads that you see before, during and after videos, it’s all about building awareness of your brand, web series or personal profile.

Marketing Team Notes: A definite MUST READ for anyone creating video for marketing.

google plus hangouts 6 Ways Brands Should Use Google+ Hangouts
by Frank Ragan

Ragan.com (September 2012)

A Google hangout is a group video chat feature on Google+. The feature is available to any brand page and allows up to nine people—plus a host from your business—to chat … Businesses large and small are taking advantage of the new feature in all sorts of creative ways.

Marketing Team Notes: Our previous articles focused on selecting platforms, this article offers 6 specific ways to use video marketing with fan engagement.