Navigating Social Media Marketing, Week of 20 April

social media news and trendsWelcome to Navigating Social Media Marketing!

This is our weekly series with analysis, tips, and how-to’s for social media marketing.

These are articles curated by the Marketing Team. Our metric: find content that is easy to understand and relevant to their goals.

This week we have three articles about publicity and marketing analysis.

This Week: Press Releases, Competitor Analysis, and the
Psychology of Marketing

press releases and google SEODon’t Call it a Comeback:
Google Just Made Press Releases More Valuable

James Gerber

Business2community.com (March 2015)
Image Source: Gerwin Sturms, Flickr Creative Commons (here)

Press releases are but one of many creative vehicles that you can use to tell your story, and should be a component of a larger creative storytelling campaign. Regardless of what the specific piece of news is that you’re planning press releases around, you should use it as a central theme for a series of supporting content, such as infographics, videos, bylined articles, e-books and more, and promote your content across all of your marketing channels.

how to study your competitors10 Things Your Competitors Can Teach You about Online Marketing
Lynne Silva

Squirrly.co (April 2015)

Image Source: Wendy Coply, Flickr Creative Commons (here) via Lynne Silva’s article.

Spying on your competitors is the key to growing your online business. Dedicate time for this at least once per week so that you can get an early warning of any new product releases or webinars they may be getting ready to launch.

psychology of marketing for bloggers4 Lessons from Psychology that Will Help You Grow Your Blog
Nathan Ellering

CoSchedule blog (undated)

Image Credit: CoSchedule, via Nathan Ellering post

As humans, we’re influenced by the physical appearance of our surroundings. We experience different emotions—like thinking that a person wearing clothes from the 1990s is out of touch while the guy in the snappy suit must mean business.

Got Social Media Marketing Questions?

Our weekly series is limited to a few articles by design. Got a specific interest (like press releases) or questions? Leave a comment. We will look for articles that might meet your needs.

Check out the entire series of Navigating Social Media Marketing here.