Welcome to Navigating Social Media Marketing!
In case you missed it, be sure to check out our recap of Publishing University, hosted by the Independent Book Publishers Association. We were honored to be part of this wonderful event.
This week’s edition of Navigating Social Media Marketing includes 4 articles about social media, with a focus on branding and SEO.
As always, each article offers practical, action-oriented items – video, blog posts, news reports – that you can apply to your own social marketing and social branding efforts.
This weekly social marketing series is yet another way we demonstrate our commitment to you and your continued success as a Mom’s Choice Awards® Honoree.
Welcome aboard!
A Video Creator’s Guide to Facebook vs. YouTube
by Carlos Pachera
Canada Media Fund blog (April 2015)
Experts believe Facebook is starting to really compete against YouTube. Data from comScore (see below) indicates that Facebook is surpassing YouTube in terms of desktop video views per month.
Marketing Team Notes: As Carlos points out in the article, both Facebook and YouTube are “built” for marketing. Depending on your goals Facebook offers some exceptional brand awareness potential that branding on YouTube does not.
Best Ways to Use Reddit to Improve Search Engine Rankings
by Anthony Williams
P of G (Platter of Gold) blog (undated)
The simple fact is that people will vote for great and helpful contents. So, whenever you post or respond to question in the community, you should make sure that you are actually offering responses that are helpful and solve someone’s problems. This will make people to give you good ratings.
Marketing Team Notes: If you’re not familiar with Reddit, now would be a good time to explore this social networking service and website. Unlike Twitter, it may not be something you *use* everyday, but Reddit needs to be on your list of “media outlets” for sharing content you find highly valuable and newsworthy.
How to Plan a Blog Post in 10 Minutes So You Can Write it Faster and Better
by Jennifer Bourn
CoSchedule blog (March 2014)
To make blogging for business easier and faster, you don’t need a cookie cutter formula. You need the right tactics and strategies at your fingertips to help you find your unique creative groove.
Marketing Team Notes: Blogging can be a powerful animal! But only if (like all other pets) it is fed regularly! Jennifer’s graphics and checklist make blogging very doable for small and independent businesses looking to get the word out.
How to Embed a Pinterest Board in Your Blog Post
by Anne
Love the Here and Now blog (April 2015)
Branding is something that we hear quite a bit about when it comes to blogs. Feel free to carry your blog’s brand over to your Pinterest boards as well.
Marketing Team Notes: This is the first post in Anne’s How-to series on getting the most from Pinterest. What struck us (and why we included it this week) is how she demonstrates the value and importance of cross-platform branding.
Got Social Branding Questions?
Branding – specifically social branding – is a huge topic. We’ve only scratched the surface here. If you have any specific interests or questions, be sure to leave a comment. That way we can be on the lookout for specific articles that might meet your needs.
Check out the entire series of Navigating Social Media Marketing here.
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Image Credits
- Navigating Social Media badge – Copyright Mom’s Choice Awards. All Rights Reserved.
- Article images are from their respective, original blog posts.