Welcome to Navigating Social Media Marketing!
This weekly series offers MCA Honorees a curated list of 3 to 5 articles about social media marketing and promotion.
These practical, action-oriented items – video, blog posts, news reports – contain information you can apply to your own social marketing efforts.
Our weekly social marketing series is yet another way we demonstrate our commitment to you and your continued success as a Mom’s Choice Awards® Honoree.
Welcome aboard!
3 Effective (and easy to use) Strategies for Social Marketing
7 Offline Marketing Strategies that Support Your Online Brand
by Sylvia Montgomery @BrandStrong
Hinge Marketing, March 2015
*Click image to see larger size.
When done together as part of a complete marketing strategy, offline and online marketing techniques can even support and amplify the other’s efforts.
Marketing Team Notes: It is so easy to get wrapped up in social marketing online, that we sometimes forget about ‘old school’ marketing. Sylvia does a great job sharing how the two can work together to even greater benefit.
8 Ways to Use Social Listening for Your Business
by Zoe Summers @SMExaminer
Social Media Examiner blog, March 2015
Social listening goes well beyond just monitoring your brand’s reputation. You can use social listening insights to improve many aspects of your business, including business and product development, human resources and customer care.
Marketing Team Notes: We have long advocated that listening is a crucial part of social media marketing. In our estimate, the more time you spend collecting intelligence the more effective your social marketing will be. It helps keep your message on target with fresh, relevant content.
How to Take Great Photos for Your Product Pins
by Carolyn Kao carolynkao (on Pinterest)
Pinterest for Business Blog, March 2015
Your business can Pin products, inspire Pinners and drive clicks to your website. A strong image can play a large role in driving Pin engagement. If your business website already has product images, you can start creating Pins directly from your site [too].
Marketing Team Notes: Pinterest is a wonderful tool for visual marketing. As Carolyn points out in her article, high quality images make a difference. We also loved how she demonstrated different ways to use photography.
If you have any specific interests or questions, be sure to leave a comment. That way we can be on the lookout for specific articles that might meet your needs.
Check out the entire series of Navigating Social Media Marketing here.
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Image Credits
- Navigating Social Media badge – Copyright Mom’s Choice Awards.
- Article images are from their respective, original blog posts.