This is full-version edition of a Press Release announcing our partnership with award-winning company Yamie Chess, Ltd. It is an excellent example of the ways that you can promote your award-winning product and engage your target audience in learning more about you.
Making STEM Fun for Middle School Students; Mom’s Choice Awards and Yamie Chess Partner to Spotlight Math Education
For Immediate Release: October 1, 2014
Chesapeake, VA | Las Vegas, NV
The Mom’s Choice Awards® and Yamie Chess Ltd. have launched a partnership to promote STEM education and help middle school students of all socio-economic backgrounds reach their full potential in math-related disciplines like physics, engineering or computer science.
Yamie Chess Ltd. is honored to offer 50 copies of its award winning math learning toy to twenty-five (25) US middle schools. Through a giveaway hosted by the Mom’s Choice Awards on its Facebook page, schools can win two copies of the award-winning Yamie Chess: The Adventures of Tigermore and the Mind Angels® for middle school classrooms or libraries. Fans of the page nominate the school they think is most deserving, and each week five (5) schools will be chosen in a random drawing.
Yamie Chess is aligned to the NCTM standards in algebra, geometry, data analysis, measurement and numbers and operations, to cognitively develop children’s math educational abilities. The product is Made in the USA and has earned a Mom’s Choice Award as well as the School Library Journal’s Best Education Pick of the year.
Research has shown that, by itself, learning to play chess is tied to better logical reasoning and stronger performance in math. Yamie Chess adds to this by integrating both mathematical content and math puzzles into the text. I expect children of all ages will find it inspiring and interesting. I strongly recommend it,” writes Massachusetts Institute of Technology mathematics PhD, Professor Michael Ching, who is a math professor at Amherst College. (MIT review of Yamie Chess at: https://www.yamiechess.com/MIT)
Yamie Chess: The Adventures of Tigermore and the Mind Angels® is a supplemental K-8 math learning aid series that uses an educational cartoon chess universe to teach children math, and the algebraic and geometric basis of classic chess. The game meets the needs of students with wide-ranging math abilities – from under achievers and Title 1 to gifted / talented students. Two-time US chess champion Jennifer Shahade created the game, in concert with experienced math teachers from US schools and MIT, Vanderbilt, Stanford, Columbia, University of Arizona and Caltech. The company aims to raise America’s position in math performance among industrialized nations to number one in the world.
“Education is the key to a child’s future success,” says Dawn Matheson, Executive Director of the Mom’s Choice Awards®. “For parents, it isn’t just about getting a good education, it’s about fostering a love of learning. MCA Award-winner Yamie Chess embodies that goal.”
Yamie Chess® earned the company’s highest honor – a Gold Honoring Excellence award – in March 2014. It has since won a number of other accolades, including the National Parenting Center’s Seal of Approval, School Library Journal Best Education Pick of the year,l and Dr. Toy’s Best Vacation Toy 2014.
Yamie Chess Ltd’s home state of Nevada is rated at a disappointing 43rd place – below the national average – according to Harvard University’s K-12 report (2013). “Yamie Chess® does more than offer a credible math learning aid. It gives parents and teachers a valid strategy to improve math education, either at home or school.” says Tunde Reid-Kapo. “We need to put American math performance in schools firmly where it belongs – leading the world and top of the class!”
Matheson agrees wholeheartedly. “As a company dedicated to helping families, ‘pay it forward’ is a way of life for us, not a slogan,” explains Matheson. “That is why this partnership is such a great fit. We are honored to be working with Yamie Chess® to get its award-winning game in the hands of students in need.”
The Mom’s Choice Awards has strict ethical standards for its Judges. Evaluators are required to donate the products they’ve reviewed to nonprofits, which often include schools and libraries.
To help promote and encourage STEM learning, the two companies have partnered to create a Facebook Giveaway during October 2014. Fans of the Mom’s Choice Awards® Facebook page will nominate a middle school to win two sets of Yamie Chess for their school or school library. To be a valid entry, Fans must explain why their school / school library is deserving of winning the game sets.
Five winners will be randomly selected each week over the 5-week span of the contest.
About Yamie Chess Ltd
Yamie Chess Ltd. aims to raise America’s position in math performance among industrialized nations to number one in the world.
Yamie Chess: The Adventures of Tigermore and the Mind Angels® is a supplemental K-8 math learning aid series that uses an educational cartoon chess universe to teach children math, and the algebraic and geometric basis of classic chess. The game meets the needs of students with wide-ranging math abilities – from under achievers and Title 1 to gifted / talented students.
Yamie Chess was developed by U.S. math educators and engineers from: the Massachusetts Institute of Technology (MIT), Caltech, Columbia, Vanderbilt, Stanford and the University of Arizona, in collaboration with several US chess masters, including United States national chess champion and American Women’s Grandmaster Jennifer Shahade. International Master Jeremy Silman, who created Harry Potter Wizard’s Chess in 2001 Warner Bros. Motion Picture, Harry Potter and the Sorcerer’s Stone, has also contributed development support to Yamie Chess.
Yamie Chess has recently teamed up with the United States military through the Boys and Girls Clubs of America, to donate $30,000 of Yamie Chess sets to US military families, and has a dedicated US military page on the company website: https://www.yamiechess.com/us-military-families
Made in America using 100% U.S. labor and 98% U.S. materials sourced from America’s heartland, Yamie Chess’s educational math learning aids have a critical gap to fill in the educational marketplace to combat math phobia, and enable schoolchildren as young as five to benefit from a powerful STEM learning framework that builds upon the proven benefits of classic chess, advancing mathematics in elementary and middle schools.
Recommended by School Library Journal as a Best Education Pick of the year, Yamie Chess includes a K-8 coloring math comic, written by expert math teachers and drawn by ex-Disney illustrators, a tournament size classic chess set, with coloring pencils included. The chess pieces all correspond to the comic characters, and cartoon labels are represented on the base of each piece, so as children follow the comic, they learn chess through the characters and most importantly, how to do math.
Yamie Chess® is a member of the Toy Industry Association, the National School Supply and Equipment Association, the American Specialty Toy Retailing Association. Yamie Chess is available with free shipping through Amazon.com, Follett School Solutions ( Titlewave), and the New York Times Bestselling author and Conservative broadcaster Glenn Beck’s The Blaze, who also support Yamie Chess for building math education.
About the Mom’s Choice Awards®
The Mom’s Choice Awards® (MCA) evaluates products and services created for children and families. Products and services bearing the company’s mother-and-child Honoring Excellence Seal of Approval have earned the MCA distinction for helping families grow emotionally, physically and spiritually; being morally sound and promote good will; and are inspirational and uplifting.
The MCA program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from nearly 50 countries.
In addition to being a best-in-class company for the awards industry, the Mom’s Choice Awards provides collaborative lifetime marketing and promotional support to its Honorees. The company has invested heavily in creating educational, marketing and event opportunities to help Honorees and Distinguished Alumni reach their key markets effectively.
Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence Seal of Approval when selecting quality products and services for children and families.
Every product is evaluated by a 5-person judging panel. Each evaluator must independently assess the product as meeting or exceeding the MCA’s evaluation standards, which include assessing quality, durability, and relevance, among other criteria. Further, the Mom’s Choice Awards has strict ethical standards for its Judges. Evaluators are required to donate the products they’ve reviewed to nonprofits, which often include schools and libraries.
Learn more about the Mom’s Choice Awards by visiting their website: www.MomsChoiceAwards.com.
For more information contact
Tunde Reid-Kapo (management@yamiechess.net)