See on Scoop.it – Marketing with Social Media
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?
Dawn Matheson‘s insight:
A funnel is something we can all understand, and Social Media Examiner uses that for the foundation of understanding how to untangle social for maximum benefit (aka "conversion"). ~ Terry
See on www.socialmediaexaminer.com