Forget Facebook; keep your fans to yourself! : Confluent Forms

See on Scoop.it – Honoree Marketing Tips & News Dawn Matheson‘s insight: This question, posed in the post, says it all!  Question: Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website?   I’d classify this as a must-read for small businesses and nonprofits See on www.confluentforms.com

The Small Business Guide to Google Analytics

See on Scoop.it – Honoree Marketing Tips & News A straight-forward guide to getting your Google Analytics set up and running. Dawn Matheson‘s insight: This is probably the most helpful piece I’ve ever seen on setting up Google Analytics.  See on www.simplybusiness.co.uk

BabyCenter: 91% of moms use social media – Social Marketing – BizReport

See on Scoop.it – Honoree Marketing Tips & News Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Dawn Matheson‘s insight: We already know that Moms make 75% of the buying decisions, and that 60% of us are using mobile for social … Read More

Your Biggest LinkedIn Mistake Can Be Easily Fixed

See on Scoop.it – Honoree Marketing Tips & News The number one mistake you are making with LinkedIn is the generic use of LinkedIn invitations – invitations and responses to invitations. If you are not leveraging this feature, then you are leaving ‘relationship currency’ on the table. Using LinkedIn invitations is the best way to start, revive or expand your … Read More

UPDATED: Families love Papersalt books

Here at Mom’s Choice Awards®, we’re dedicated to finding and promoting quality products for all kinds of families to use and enjoy. Ironically enough, the company Papersalt™ shares almost the same motivation. The company made  family-oriented guide books their mission. As you’ll see, they pave the way in building quality content for families. Building and nurturing your family is the … Read More

Book Review APE: Author, Publisher, Entrepreneur by Guy Kawasaki & Shawn Welch

[amazon_link id=”0988523108″ target=”_blank” container=”” container_class=”” ][/amazon_link]As many readers know, I wear several hats. One of them is the founder of The Reading Tub, a family literacy nonprofit I created in 2003. Our primary mission is to connect families with books that are engaging and meet their interests. My usual reading is books written for a youth audience. In fact, I my … Read More

IBPA Publishing University: Will I see you in Chicago?

The Mom’s Choice Awards will be in the Windy City! On April 26-27, 2013, I will be attending and speaking at IBPA Publishing University 2013. Many of our award-winners in the book categories are self- and independently published authors, so I am excited about the prospect of meeting MCA Honorees! I’m am also quite humbled to be part of a … Read More