See on Scoop.it – Honoree Marketing Tips & News
The Teen Market: Learn how Sharpie successfully grew their market share to 89% of their category through a savvy understanding of how teens use social media.
Dawn Matheson‘s insight:
Profound yet simple marketing advice:
“It’s not about us putting out branded content,” said Rouse. “It’s about us amplifying the passion that exists in our community.” (emphasis original)
See on www.socialmediaexaminer.com