Via Scoop.it – Honoree Marketing Tips & News

The last thing the world needs is yet another crappy infographic. This post walks through the 7 steps to successful infographics.   It’s become all too common to hear people say they’re sick of infographics. In a way, this sentiment is understandable; the Web is full of crappy infographics and the last thing we need is another one.
When done right, infographics diversify a site’s link profile, improve search visibility, create brand awareness, and compel someone to take action. It’s no wonder so many are trying to capitalize on infographics. But why do so many fall short of achieving these goals, only to fill the Internet with yet another forgettable infographic?   We can attest that behind every successful infographic lies a process involving much more than taking statistics and turning them into a visual format. A well-produced infographic typically combines attributes from search marketing, public relations, journalism and visual design schools of thought.   Read more: http://bit.ly/wlDqcF
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