Alumni ABCs: What do I do with a blog?

This is the fourth article in our periodic series Alumni ABCs. The goal of the series is to offer food for thought and suggestions on ways you can maximize exposure for your award-winning product, service, or resource. In my role as Director of New Media, I’m often asked “do I need a blog?” or its cousin “what do I do … Read More

Mom’s Choice Awards Welcomes May / June 2011 Honorees

Congratulations and Welcome May  and June 2011 Alumni class! We would also like to welcome those of you visiting us for the first time. If you’re joining us after BookExpo America, we hope that we had a chance to chat while you were there and if not, that you found it to be a very productive week! Each month, the … Read More

From the Mailbox: Harold Theurer Shares America’s Pasttime with Dads & Sons

In his book [amazon_link id=”097865840X” target=”_blank” container=”” container_class=”” ]Hey Dad! Let’s Have a Catch![/amazon_link] Harold Theurer shares a young boy’s story about playing catch with his dad. The book is part autobiographical and offers life lessons for dads, their sons, and family relationships. As Harold often says “the catch” represents more than just practicing baseball skills. “It is a metaphor … Read More