In year’s past, the Mom’s Choice Awards had a set award cycle. The Call for Entries went out in the fall, judges voted during early winter, and winners were announced in the spring. It is a popular model used by many well-known award programs.

But Mom’s Choice Awards program isn’t about being popular. The MCA is dedicated to setting the benchmarks higher and offering first-in-class opportunities and services. The organizers have taken another step in that direction.

Last week, Executive Director Dawn Matheson announced that beginning with this new Call for Entries, the Mom’s Choice Awards is moving to an open cycle. “Honoring excellence isn’t something that comes only in certain seasons,” says Mrs. Matheson. “We think it is important to celebrate the creativity and inventive spirit all year long.”

The Mom’s Choice Awards recognizes authors, entrepreneurs, and businesses dedicated to creating and offering family-friendly media, products, and services. Now, instead of waiting for months to have their product evaluated, entrants will have an outcome in approximately eight weeks.

“Mom’s make 85% of the purchasing decisions in a family,” Dawn explains. “Mom’s don’t have time to wait months for an evaluation. We understand that and now can be more responsive to their needs, as well as their family’s.”

To learn more about the Call for Entries and the new open cycle, visit the Mom’s Choice Awards website. To encourage early entries the Mom’s Choice Awards has two program specials for online entries submitted before May 1, 2010. Enter ONE of these codes at checkout.

• EB2010 = $100 off the entry fee
• EOGO = Enter one item or category and get a second item or category for free

Note: these promotions cannot be combined or used with any other offer.