Shift Has Happened: Today’s Book Publishing Paradigm (Part 3)

We hope you’ve had a chance to read about our opservations from Publishing University 2013 and the experts’ thoughts on book publishing and marketing, Today I’ll start with this question: have you ever thought of yourself as a global company? Most likely you already are, particularly if you are creating and selling in the digital space. From the thumbnail of your … Read More

UPDATED Book Publishers: What I Learned at IBPA Pub U (Part 2)

This post has been updated to more accurately reflect the source of the idea that book sales won’t make you money. This is the second in a three-part series about attending the Independent Book Publishers’ Association (IBPA) Publishing University last weekend in Chicago. In Part I, I shared my experiences from a “macro” view. That post focused on the opportunities … Read More

What I Learned at IBPA University 2013 – Part 1

In two words? A. LOT. The Independent Book Publishers’ Association (IBPA) is for anyone in the independent book industry: printers and graphic sources; logistics and shipping; converter and subscription services; and of course, publishers, writers, and illustrators.. If you are in any way associated with the industry this is YOUR learning and networking opportunity. If you’ve ever sat in on … Read More

IBPA Publishing University: Will I see you in Chicago?

The Mom’s Choice Awards will be in the Windy City! On April 26-27, 2013, I will be attending and speaking at IBPA Publishing University 2013. Many of our award-winners in the book categories are self- and independently published authors, so I am excited about the prospect of meeting MCA Honorees! I’m am also quite humbled to be part of a … Read More

Social Media Marketing 101: March / April Class

There is more in this class than anything I’ve ever seen … and believe me, I’ve looked. ~ Award-winning author Gale Leach What a great way to close out our first session of Social Media Marketing 101. It’s always great to hear nice things … and even more fun to keep the good karma going. We had such fun with … Read More

Book Expo America – Be Prepared!

As we mentioned the other day, we are starting to line up the ducks and get ready for Book Expo America. When: May 30 to June 1, 2013 Where: Jacob Javits Center in New York Where Exactly: Booth #s 2767 and 2768 Veteran BEA attendees know that preparation is the key to making the most of the event. It is an unparalleled opportunity and … Read More

Book Expo America – Coming Soon

It may be March, but we are already planning for May. It’s Book Expo America time. BEA is “North America’s largest gathering of book trade professionals attracting an international audience.” kicks off. This year’s event is at the Jacob Javits Center in New York. Mark your calendar for May 30 to June 1, 2013. You’ll want to be t here … Read More