Shift Has Happened: Today’s Book Publishing Paradigm (Part 3)

We hope you’ve had a chance to read about our opservations from Publishing University 2013 and the experts’ thoughts on book publishing and marketing, Today I’ll start with this question: have you ever thought of yourself as a global company? Most likely you already are, particularly if you are creating and selling in the digital space. From the thumbnail of your … Read More

UPDATED Book Publishers: What I Learned at IBPA Pub U (Part 2)

This post has been updated to more accurately reflect the source of the idea that book sales won’t make you money. This is the second in a three-part series about attending the Independent Book Publishers’ Association (IBPA) Publishing University last weekend in Chicago. In Part I, I shared my experiences from a “macro” view. That post focused on the opportunities … Read More

What I Learned at IBPA University 2013 – Part 1

In two words? A. LOT. The Independent Book Publishers’ Association (IBPA) is for anyone in the independent book industry: printers and graphic sources; logistics and shipping; converter and subscription services; and of course, publishers, writers, and illustrators.. If you are in any way associated with the industry this is YOUR learning and networking opportunity. If you’ve ever sat in on … Read More

IBPA Publishing University: Will I see you in Chicago?

The Mom’s Choice Awards will be in the Windy City! On April 26-27, 2013, I will be attending and speaking at IBPA Publishing University 2013. Many of our award-winners in the book categories are self- and independently published authors, so I am excited about the prospect of meeting MCA Honorees! I’m am also quite humbled to be part of a … Read More

Social Media Marketing 101: March / April Class

There is more in this class than anything I’ve ever seen … and believe me, I’ve looked. ~ Award-winning author Gale Leach What a great way to close out our first session of Social Media Marketing 101. It’s always great to hear nice things … and even more fun to keep the good karma going. We had such fun with … Read More