Jazz Up Author Opportunities with Holiday Promotions

Or, as Carolyn Howard-Johnson calls it: The Holly-Jolly Season for Planning Year Round Promotion for Your Book is NOW As most of you know, I am not a writer. That said, I like learning about writing and how writers market their work. Why? Because marketing crosses all spheres of influence. Some of the best tips and ideas I have gotten … Read More

Training Opportunity: Holiday Marketing Campaigns

This week the stores are bustling with everything for back to school. Next week they’ll be decking the aisles for Halloween, Thanksgiving, and the December holidays. Are you ready?  It probably won’t surprise you to know that everyone is thinking like you: they want to make this holiday sales season their best yet. So have you thought about YOUR sales … Read More

UPDATED: Why Isn’t This Award Increasing Sales?

Whenever our work gets recognition, we often wonder why increasing sales don’t follow. Welcome to the intersection of Expectations Avenue and Reality Drive. Just ask award-winning author Camille Matthews. Before releasing the first book in her Quincy the Horse picture book series in 2009, she had been a psychotherapist for 25 years. In becoming an award-winner, Camille realized that her experience … Read More

Webinar Opportunity for Honorees: Top Notch Interviews

Looking for a great Webinar? Want some guidance for video marketing? How about television and radio interviews? Then you’ve come to the right place! In this morning’s mail, I had a note from Susan Harrow, Branding and Marketing Expert. Her tagline is “Media Coach for Women Entrepreneurs.” Susan is also a world class media trainer … I have attended some … Read More

Shift Has Happened: Today’s Book Publishing Paradigm (Part 3)

We hope you’ve had a chance to read about our opservations from Publishing University 2013 and the experts’ thoughts on book publishing and marketing, Today I’ll start with this question: have you ever thought of yourself as a global company? Most likely you already are, particularly if you are creating and selling in the digital space. From the thumbnail of your … Read More

UPDATED Book Publishers: What I Learned at IBPA Pub U (Part 2)

This post has been updated to more accurately reflect the source of the idea that book sales won’t make you money. This is the second in a three-part series about attending the Independent Book Publishers’ Association (IBPA) Publishing University last weekend in Chicago. In Part I, I shared my experiences from a “macro” view. That post focused on the opportunities … Read More

What I Learned at IBPA University 2013 – Part 1

In two words? A. LOT. The Independent Book Publishers’ Association (IBPA) is for anyone in the independent book industry: printers and graphic sources; logistics and shipping; converter and subscription services; and of course, publishers, writers, and illustrators.. If you are in any way associated with the industry this is YOUR learning and networking opportunity. If you’ve ever sat in on … Read More

IBPA Publishing University: Will I see you in Chicago?

The Mom’s Choice Awards will be in the Windy City! On April 26-27, 2013, I will be attending and speaking at IBPA Publishing University 2013. Many of our award-winners in the book categories are self- and independently published authors, so I am excited about the prospect of meeting MCA Honorees! I’m am also quite humbled to be part of a … Read More