Holiday Marketing: Making a List, Checking it Twice

Santa and the elves aren’t the only ones busy this time of year. With November now underway, the holiday marketing season is officially underway. For Mom’s Choice Awards® Honorees it is an unparalleled opportunity to have your award-winning product discovered. The Mom’s Choice Awards® Shop is the online destination for consumers who are looking for the best in family-friendly products and services. This post … Read More

Marketing for Honorees: The All Amazon Edition

I really wanted to call this “Let’s Go to the Amazon,” but I don’t think that is as effective as what I chose. Why mention [the e-Tailer who shall not be named]? Because (a) like it or not, Amazon.com is not going anywhere; and (b) we get lots of questions about selling (or not selling) on Amazon.com As I mentioned … Read More

Jazz Up Author Opportunities with Holiday Promotions

Or, as Carolyn Howard-Johnson calls it: The Holly-Jolly Season for Planning Year Round Promotion for Your Book is NOW As most of you know, I am not a writer. That said, I like learning about writing and how writers market their work. Why? Because marketing crosses all spheres of influence. Some of the best tips and ideas I have gotten … Read More

Back to School Promo: Honoree Marketing Opportunity

This opportunity to have your award-winning product or service be part of a back to school promotion came in today’s mail. You can read the invitation online at this link, but I’m pasting in the email here, too. ~ Terry The sun may still be hot, but it’s time to get ready for Back to School promotions. When Back to … Read More

Book Expo America – Coming Soon

It may be March, but we are already planning for May. It’s Book Expo America time. BEA is “North America’s largest gathering of book trade professionals attracting an international audience.” kicks off. This year’s event is at the Jacob Javits Center in New York. Mark your calendar for May 30 to June 1, 2013. You’ll want to be t here … Read More

Maestro Market & Mom’s Choice Awards – Expertise to Share

Have you heard about Maestro Market? You may have gotten a hint about them and the Mom’s Choice Awards® on Facebook this morning. Or maybe you read yesterday’s post at Mom’s Choice Matters … but now for the official welcome! We are thrilled to introduce you to  Maestro Market, a new platform that allows subject matter experts to share, monetize … Read More

Guest Blogging Opportunity for MCA Honorees

Award-winning author Bobbi Carducci (aka Barbara Simpson Carducci) created and curates Storee Wryter – A Blog for Young Writers. Storee is also the main character in her award-winning book … along with dog Addie and her cat Critique. A quick sprint around her blog, and you’ll discover that Bobbi and Storee do more than talk about her book … she … Read More