Social Media Marketing: Where do I start?

Wondering what social media marketing is? Feeling overwhelmed by all the tech talk? I have a confession to make: I often am stuck trying to figure out which are the best “social media marketing” ideas and get a little overwhelmed too. Sorting through the daily avalanche of social media news isn’t easy. Not only are there new platforms coming to … Read More

How I Went From 0 to 1,012 Blog Subscribers in 101 Days

Via Scoop.it – Honoree Marketing Tips & NewsAn excellent article on how to strategically generate more traffic for your blog by targeting the right audiences for your content.  Very useful for businesses who want to capitalize blogging as a tool for driving up more profits.   It took me 101 days to hit 1,012 subscribers. I did it by using … Read More

Alumni ABCs: What do I do with a blog?

This is the fourth article in our periodic series Alumni ABCs. The goal of the series is to offer food for thought and suggestions on ways you can maximize exposure for your award-winning product, service, or resource. In my role as Director of New Media, I’m often asked “do I need a blog?” or its cousin “what do I do … Read More

Alumni ABCs: The Media Kit 2.0 Resolution

Ah, the media kit … that necessary evil of marketing and promotion. If you’re like most of us, January is that time when we set our goals and plan our marketing strategy for the coming year. It’s also the perfect time to make sure that our media kit is doing all it can to promote us. Even if you don’t have … Read More

Mom’s Choice Awards ABCs: What Are You Reading?

When you become a Mom’s Choice Award® honoree, you join a network of people whose entrepreneurial success and passion run as deep as your own. You are an alumnus of a very special group whose achievements we will celebrate together, forever. Although some of our honorees include bigger companies, most of our alumni represent smaller companies and enterprises. For some, … Read More