Social Media Marketing: Where do I start?

Wondering what social media marketing is? Feeling overwhelmed by all the tech talk? I have a confession to make: I often am stuck trying to figure out which are the best “social media marketing” ideas and get a little overwhelmed too. Sorting through the daily avalanche of social media news isn’t easy. Not only are there new platforms coming to … Read More

Alumni ABCs: The Media Kit 2.0 Resolution

Ah, the media kit … that necessary evil of marketing and promotion. If you’re like most of us, January is that time when we set our goals and plan our marketing strategy for the coming year. It’s also the perfect time to make sure that our media kit is doing all it can to promote us. Even if you don’t have … Read More

Start Your Holiday Savings Now with the Mom’s Choice Awards

Are you looking at your budget and wondering how you’re going to make it all balance out … you want to promote your great product and service, but you have to make the most of those marketing dollars. Well, we can help. The Mom’s Choice Awards is a first-in-class program for helping you promote your award-winning product. From now through … Read More

Mom’s Choice Awards ABCs: Join the Conversation

Do you have an ice breaker? When you walk into a room filled with people you don’t know, how do you start the conversation? Do you ask the questions or do you wait until they ask you one. If you’re at a conference and a session isn’t what you thought, do you hang around or leave? When it comes to … Read More

Mom’s Choice Awards ABCs: Who is Talking About You?

In the last edition of the Alumni BasiCs, we talked about reading for growth and ideas. Today, we’re going to flip that coin and offer some ideas on ways to see what people are saying about you or your brand. Because we are often so busy promoting our message, we sometimes forget to listen to hear what comes back. One … Read More

Mom’s Choice Awards ABCs: What Are You Reading?

When you become a Mom’s Choice Award® honoree, you join a network of people whose entrepreneurial success and passion run as deep as your own. You are an alumnus of a very special group whose achievements we will celebrate together, forever. Although some of our honorees include bigger companies, most of our alumni represent smaller companies and enterprises. For some, … Read More

Alumni Spotlight on Dawn Stephens, author of The Little Pot

Please welcome Dawn Stephens, author and illustrator for The Little Pot, to the Alumni Spotlight. As Dawn explains in our interview, her journey to becoming a children’s book author started with a love of teaching, moved into areas that added to her natural talents, and then brought her to writing. In addition to writing, Dawn illustrates books and, as you’ll see … Read More

Getting Plugged In: Using Social Media to Promote Your Award-winning Product

Remember when companies first started including their website address in their TV, radio, and print ads? Similarly, networking was handled on a separate plane – one where you talked with people by phone or in person. Email and chatrooms were ‘hobby” activities, not business operations. Now, in order to network you have to be networked … and that includes social … Read More