Mom’s Choice Awards ABCs: Join the Conversation

Do you have an ice breaker? When you walk into a room filled with people you don’t know, how do you start the conversation? Do you ask the questions or do you wait until they ask you one. If you’re at a conference and a session isn’t what you thought, do you hang around or leave? When it comes to … Read More

Mom’s Choice Awards ABCs: Who is Talking About You?

In the last edition of the Alumni BasiCs, we talked about reading for growth and ideas. Today, we’re going to flip that coin and offer some ideas on ways to see what people are saying about you or your brand. Because we are often so busy promoting our message, we sometimes forget to listen to hear what comes back. One … Read More

Mom’s Choice Awards ABCs: What Are You Reading?

When you become a Mom’s Choice Award® honoree, you join a network of people whose entrepreneurial success and passion run as deep as your own. You are an alumnus of a very special group whose achievements we will celebrate together, forever. Although some of our honorees include bigger companies, most of our alumni represent smaller companies and enterprises. For some, … Read More

Alumni Spotlight on Dawn Stephens, author of The Little Pot

Please welcome Dawn Stephens, author and illustrator for The Little Pot, to the Alumni Spotlight. As Dawn explains in our interview, her journey to becoming a children’s book author started with a love of teaching, moved into areas that added to her natural talents, and then brought her to writing. In addition to writing, Dawn illustrates books and, as you’ll see … Read More

Getting Plugged In: Using Social Media to Promote Your Award-winning Product

Remember when companies first started including their website address in their TV, radio, and print ads? Similarly, networking was handled on a separate plane – one where you talked with people by phone or in person. Email and chatrooms were ‘hobby” activities, not business operations. Now, in order to network you have to be networked … and that includes social … Read More

Making the Most of Your Moms Choice Award

Several months ago, we wrote a post called It’s Not Who You Know. The purpose of that piece was to introduce some of the ways you can connect with the Mom’s Choice Awards program. Word-of-mouth advertising offers wonderful opportunities and is a tried-and-true way of promoting your accomplishments. Still, your message is likely to get drowned out by all of … Read More

Do You Know What You’re Missing

Yesterday, we sent this email to our subscribers. Did you get one in your inbox? Notice the first two lines of the page. Women – most of whom are Moms – control 85% of the financial decisions. Only 70% think that companies are doing a “good job” connecting with them. Those stats go to the heart of the Mom’s Choice … Read More

It’s Not Who You Know …

… but how you connect with them. Not so long ago, we all relied on the telephone, mail, and word-of-mouth to help us connect with other people. We would talk to someone who knew someone … and so on … in hopes that we could introduce ourselves and our product or idea. Inexpensive website hosting and an explosion of networking … Read More