Welcome to Navigating Social Media Marketing!
This new series is a curated list of 3 to 5 articles about social media marketing and promotion.
These practical, action-oriented items – video, blog posts, news reports – contain information you can apply to your own marketing efforts.
It is another way that we can show our commitment to you and your continued success as a Mom’s Choice Awards® Honoree.
Our goal is to publish the post weekly … but we are realistic. Some weeks time might get away from us and – more likely – we won’t find 3 stellar articles.
As you’ll see with our first list, sometimes the articles are just published this week, sometimes they’re older. But they’re new to us and we think they’re really good!
To make these posts easy to find, we’ll always use the “Social Media Marketing This Week” tag.
Social Media Marketing This Week
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Google Plus – 6 Ways the Pros Use Google+ to Drive Conversions
source: Tia Kelly, unbounce.com, May 2014
Believe it or not, Google+ now garners higher engagement than Twitter and Facebook. And with a monthly active in-stream user base of over 300 million, keen niche communities … Google’s much-maligned social network is poised to serve both B2C and B2B markets well.
How to Share Curated Content with an Image on Twitter for Greater Engagement
source:
It’s not just a matter of standing out as the only few pictures in a long stream of text, hashtags and URLs: our brain also processes images 60,000 faster than text. So that even when your timeline is full of pictures, it’s way easier to process.
BONUS! Pair Guillarme’s article with this one on the Buffer blog: The Ultimate Guide for Ideal Image Sizes on Social Media.
A Full List of Pinterest Board Ideas for e-Commerce
source: Ksenia Dobreva, Amesty (Magento blog), March 2015
Pinterest is a great tool for e-commerce (we’ll prove it with numbers a little bit further), and we encourage our clients and other merchants to use it for their e-commerce businesses. Today I’ll be sharing a list of boards ideas so you can save your time and be even more effective with your marketing efforts.
If you have any specific interests or questions, be sure to leave a comment. That way we can be on the lookout for specific articles that might meet your needs.