Award-winning Marketing: 3 MCA Honorees Show us Their Stuff

MCA Honorees are some of the most creative, inspiring people I know! It is not just because you create award-winning products and services, either. It’s because you complement those achievements with award-winning marketing ideas, too!

As much as I am in awe of your amazing products and services, I really love the unique ways  you choose to celebrate this incredible achievement! This post is a celebration, too. We are sharing your great award-winning marketing ideas with the Honoree Community at large.

Don’t Forget Email!
Award-winning Marketing Idea #1

Odds are, your most extensive list of contacts can be found in your email address book. Within hours of earning a Mom’s Choice Award, Linda Chambers transformed our announcement recognizing her award-winning book Pons and the Miracle of Reunion Island into an email she could share with her network.

email marketing at its bestClick the link to see the full-size email of this award-winning marketing idea.

Linda estimates that several hundred friends and colleagues saw her email. Not only did she get some congratulations in reply, she also secured a newspaper interview!!

Spiff Up Your Press Release
Award-winning Marketing Idea #2

Press Releases are neither dead nor boring. Just ask Dr. Keith Kantor, author of the award-winning Green Box League of Nutritious Justice. This eye-catching Press Release is sure to stand out from the crowd!

Keith Kantor Press ReleaseClick the image to see the full Press Release.

Dr. Kantor wrote this press release to let everyone know he would be at BookExpo America 2914. This PR not only stands out, but is very professional. This is a template could be repurposed for different PR topics, as well as product information sheets.

 Make Something New!
Award-winning Marketing Idea #3

Christy Tetley, award-winning author of Go Wombat!, created this original image for her website www.musiconthebookshelf.com.

Christy Tetley award-winning marketing idea

Click image to see a larger version.

What is especially cool is that she does what she knows best: annotate pictures of animals. This is brand new, but totally recognizable as something Christy would create.

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Now it’s your turn … share one of the creative ways you have promoted your Mom’s Choice Award-winning product or service. We might just feature yours in our next column!