Picture Book Marketing in a Digital Age – New Opportunities Start Today

Mom's Choice Awards seal

The hallmark of the Mom’s Choice Awards® is the way it supports its Honorees. The company dedicates significant resources to educating and helping Honorees market their product with a diversified portfolio of tools.

For authors, that means creating digital content. More and more readers of all stripes – adults and children – receive their content digitally. The kids want books that do something, parents and educators want high quality, educational content. The Mom’s Choice Awards® has now positioned itself to help each of those constituents: creators and consumers.

The Mom’s Choice Awards® and Customizabooks today announced the formation of a strategic alliance which aims to deliver award-winning children’s content to parents and educators around the globe.

The alliance–which builds upon a strong history of innovative digital reading and gaming technologies from Customizabooks and award-winning children’s picture book content endorsed by the Mom’s Choice Awards® –will not only help to accelerate the transition to e-reading in children’s literature, but help children as they learn to read, too.

blackfish logo

“The shift to digital is rapidly accelerating and people can access the world’s libraries and newsstands from the palm of their hand,” notes Tom Anderson, founder of Customizabooks. “But until now, the evolution has been primarily about converting reading content to static digital pages. Our patent-pending platform is the first to blend gaming technologies and e-reading technologies with broad customization features to deliver high-quality, award-winning, animated, and interactive apps that work across a broad range of devices.”

Essentially, each Book App converts a traditional ink-and-paper picture book story into a digital animated apps with full customization for reading level, language, and other interactive elements. Together, Customizabooks and the Mom’s Choice Awards will make available high-quality digital content for parents, educators, and caregivers.

blackfish screen shot

An immediate benefit for consumers will be the Blackfish Children’s Book app –essentially a digital children’s book library–which will extend the reach of Mom’s Choice Award-winning content by providing one of the world’s largest digital catalogues of interactive children’s picture books throughout the world. .

In order to ensure the highest quality content, illustration and animation, titles featured in the Blackfish Children’s Books library are selected by members of the Customizabooks Executive Team. The library, which launches today, features three popular Mom’s Choice Award-winning children’s books: Yesterday We Had a Hurricane, Ruby Lee the Bumble Bee—A Bee of Possibility, and Sunbelievable.

To celebrate the launch of Blackfish Children’s Books and the initial launch titles, the Mom’s Choice Awards® and Customizabooks are hosting a three-day sale this weekend: from 11/28/2012 until 12/1/2012 you can buy Ruby Lee and Sunbelievable for $0.99.

We also encourage you to visit Blackfish Children’s Books to download several free titles and see the power of this digital platform.

About The Mom’s Choice Awards®
The Mom’s Choice Awards® (MCA) evaluates products and services created for children and families. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 22 countries. For more information, visit MomsChoiceAwards.com

About Customizabooks
Customizabooks is a pioneer of customizable books and games. Their patent-pending technology allows readers to create or customize a wide variety of characters and other features that can then be part of our books and games. Customizabooks is continually expanding both its books and games library and its set of characters to go with those books and games. For more information, visit Customizabooks.com.